Property Advertising in a digital age - Scott Cochrane.
Some might say is the Juice worth the squeeze. weighing up the cost per click, Level of Ai intervention, level of creative freedom, ability of the property ad to fit perfectly onto a Smartphone screen, advert ability attention grabbing and ultimately cost per advert or cost per opportunity are all questions anyone who is marketing a product or service will need to ask. Popia compliance and responsible storage of collected information, repeat property clients information and controlling body compliance are all valid questions in today's modern world. When you see 2 adverts, side by side next to each other on a kerb why do you call one, before you call the other ? Ways and means used to reach a prospective client have changed. the game has changed. Buy there is still a housing crisis in Gauteng, and I'm sure in most of the other provinces. Property replacement value, extra travel time to reach schools, places of work - if not working remotely, internet connectivity, community and security are but some of the questions would be buyers or private developers, developers and first time buyers, or seasoned investors need to ask themselves. Gone are the days of magnetic car door stickers with dated headshot photos, office numbers and email addresses on them, nobody has the time or inclination to write down your 10s in traffic. Welcome the age of WhatsApp digital document transfers, signing documents over email, QR code snap directly to the property link landing page, NFC tag tap to open, Google maps pins and live locations, Suburb stats, price paid by current owner, planned new developments in the suburb, public transport and e-hailing app availability, bike share app, running clubs, running to coffee, social events, cycling clubs, coffee clubs, church meet ups and youth groups, gated community meet ups, online meetings instead of in person or in office meeting and home schooling or online schooling. New university campus options, lift club or ride sharing opportunities. All these factors and many more can influence where you buy. Your buyer, Seller and potential tenant, student accommodation funder, student accommodation end user and family home buyer or commune buyer, apartment block buyer and neighbourhood shopping centre, mall developer and mixed used developer are all yield and results based in the modern world. The how easily can i resell question, does the property have house plans, is the property used for its intended zoning and use, and no Non-permitted use warnings have ever been issued. Municipalities trying to catch up multiple years of not checking is a worry and unnecessary stress to your modern homeowner. Some families are thus opting to go the rental insted of owning route. Rates and Taxes, monthly levies and utility charges are also a deciing factor. Where possible aid by solar installations, Grid tied or totally off grid, borehole water, filtered water, backup water and by-laws are all things the modern family needs to contend with.
Scott also known as the property guy, has thus invested in 2 golden numbers in Gauteng as they are both ultra rare, and each have memorable attributes in their own right. Imagine driving past a property as a driver or passenger and not having a pen or paper handy, the repeating digit golden numbers make this a non event. 069 111 1101 or 069 111 1111 will both reach Scott Cochrane.
Google Maps, Waze, Apple Maps and WhatsApp pin drop capabilities have simplified the world we live in how we communicate and mitigated some of the danger factor when on the road alone. When searching for a property an online alert matching your requirements is still the best way to begin engaging with a would be client, there are however a number of other ways to also begin this business relationship in the modern world. The Courier and logistics business offering next day delivery convenience to the sender and recipient are also adding advertising possibilities to todays property advertising market.
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