Property Advertising in a digital age - Scott Cochrane.
Some might say is the Juice worth the squeeze. weighing up the cost per click, Level of Ai intervention, level of creative freedom, ability of the property ad to fit perfectly onto a Smartphone screen, advert ability attention grabbing and ultimately cost per advert or cost per opportunity are all questions anyone who is marketing a product or service will need to ask. Popia compliance and responsible storage of collected information, repeat property clients information and controlling body compliance are all valid questions in today's modern world. When you see 2 adverts, side by side next to each other on a kerb why do you call one, before you call the other ? Ways and means used to reach a prospective client have changed. the game has changed. Buy there is still a housing crisis in Gauteng, and I'm sure in most of the other provinces. Property replacement value, extra travel time to reach schools, places of work - if not working remotely, internet connectivity, community ...